Guerrilla Marketing Campaign: Help us come up with a shocking marketing campaign for the homeless.

The guerilla Marketing technique has been used my many business. This type of marketing involves campaigns that are generally unexpected and unconventional in places that customers will totally not expect. This method of marketing is more cost effective and provides the business with the opportunity to create a big buzz in the community. Guerrilla marketing campaigns may have certain features. These could include: humour, Shocking messages, and absurdity. The reason for guerrilla marketing is to create a new and unique campaign that engages people and probes them to think about the message your trying to express that in turn creates a big buzz. When looking at homelessness other companies have used this method of marketing to send out their message and to create a buzz. We would like to ask you to help us come up with an idea for a Guerrilla Campaign to help spread our message. Author: Brooke